Top SDRs outperform average ones by 2.7x
Cold Call Benchmarks: April 7–13, 2025 Edition
Here’s your Cold Call Benchmarks: April 7–13, 2025 Edition, zooming in on something rarely talked about — efficiency per rep.
Forget the “just make more dials” mindset for a second. This week, we’re spotlighting the return on effort — who’s converting most efficiently, and what we can learn from it.
Outlier Comparison: How Top Reps Outperform the Field
This week’s cold-calling effort totaled:
📉 All Reps – Average Performance
Dials: 153,006
Connects: 11,250 (7.35%)
Conversations: 3,025 (26.88% of connects)
Meetings Set: 378 (12.49% of conversations)
📈 Meetings per Dial: 1 every 405 dials
📈 Outlier Group – Top Performing Reps
(Total of top reps with strong meeting conversion)
Dials: 15,809 (top 5% of Outliers)
Connects: 1,473 (9.32%)
Conversations: 328 (22.26% of connects)
Meetings Set: 144 (43.90% of conversations)
Meetings per Dial: 1 every 110 dials
🔍 What Makes the Difference?
📌 TL;DR: Top reps aren’t dialing more — they’re converting way better at each stage.
📊 Who, When, and How Sales Reps are Winning
Connect % by Day (9,220 connects total):
Tuesday: 25.23%
Wednesday: 21.59%
Thursday: 20.16%
Monday: 16.74%
Friday: 16.04%
📌 Tuesday is still king — nearly 1 in 4 weekly connects land there.
Connect Rate by Region:
UK: 8.06%
Non-US: 6.26%
US: 5.62%
📌 UK calls continue to outperform by a mile.
Best Parallel Dial Setup:
3 Lines: 46.32% of connects
5 Lines: 30.54%
2 Lines: 10.61%
4 Lines: 9.43%
📌 Efficiency sweet spot = 3 lines. Faster than manual, safer than 5+.
🧨 Disposition Breakdown: Still Leaving Pipeline on the Table
Not Interested: 33.86%
Call Back Later: 15.45%
Wrong Contact: 11.27%
Send Email: 7.53%
Meeting Set: 4.56%
Referral / Reach Out Later / Gatekeeper: Combined ~10%
👀 Only 1 in 22 answered calls turns into a meeting. That means 21 other conversations need to be recycled smarter. (FOLLOW UP is the name of the GAME)!!!
⏱️ Meeting Set Call Length: Know When It’s Worth It
Average length: 239.6 seconds (~4 min)
Shortest: 33 seconds
Longest: 1,261 seconds (~21 minutes!)
⏳ What this tells us: Meetings can be earned fast, but reps need to recognize when to go long (deep pain, high fit) vs. when to book and bounce.
💬 Script Corner: Compress the Ask Without Sounding Pushy
Try this to move from vague interest to a booked meeting:
“Sounds like this might be worth digging into — I can send you a breakdown or we can walk through it in 15 minutes. Would [insert day/time] work?”
It frames the meeting as a favor (not a pitch) and lets the prospect control the outcome.
✅ Action Step: Audit Conversion Leaders
This week, review the top 3 reps by meetings-per-dial. Pull 3–5 call recordings, and score them on:
Opener clarity
Tonality and pacing
Objection handling
CTA precision
Then: replicate what works. Conversion is a skill, not just a stat.
Cold Call Benchmarks
We track the grind so you can refine the craft.
If your team doesn’t already use an AI Parallel Dialer, check out Salesfinity AI.