They Said ‘Not Now’ — And You Never Called Back
Cold Call Benchmarks for April 21–27, 2025
💥 This Week’s Lesson: You Lost the Deal After the First Connect
Most outbound teams obsess over the first connect — the opener, the objection handling, the perfect 30-second pitch. But this week’s data is a harsh reminder:
Prospects rarely buy when you first call them.
They buy when you keep showing up — and most teams don’t.
📊 Weekly Snapshot (Apr 21–27)
Total Dials: 151,164
Connects: 10,674 (7.06%)
Conversations: 3,091 (28.95% of connects)
Meetings Set: 430 (13.91% of conversations)
Avg. Meeting Set Call Length: 227.4 sec (~3.8 minutes)
📉 That’s 9,000+ human connects... and only 430 meetings. A 95.9% drop-off.
🧠 Dispo Breakdown: Objections Are Hiding Gold
Out of 10k+ call connects:
Translation: ~70% of your connects aren’t saying no forever — they’re saying not now.
⚠️ The Real Mistake? Ending Sequences After the First Call
Most sales engagement platforms (SEPs) are built to remove prospects after one real connect.
That means when a prospect says:
“Not a priority right now”
“We’re good for this year”
“Reach out in Q4”
…they’re dead to your system.
But here’s the kicker:
🚨 These are often your highest-fit, best-probability future deals.
🧪 Your Pipeline Isn’t Leaking — It’s Evaporating
By auto-removing “Not Interested” or “Call Back Later” leads, you’re:
Destroying warm list momentum
Losing 6-month nurture opportunities
Handing future deals to competitors who follow up longer
📅 Timing Trends: Still Consistent
📌 Front-load Tuesdays and Wednesdays with your second-touch and “callback” leads — these are your most salvageable connects.
🌍 Connect Rates by Region
UK: 6.55%
US: 5.88%
Non-US: 5.63%
💡 Best practice: Queue up UK callbacks for mornings your team’s slower on connects elsewhere.
⚙️ Dialer Insights
Parallel dial (3 lines): 49.11% of connects
📌 We’re still seeing the best performance when your parallel dialing is set to 3.
✅ Your Fix This Week: Build a “Post-Connect Recycle Sequence”
Don’t remove warm but not-ready prospects. Instead:
Create a “Nurture - Light Touch” sequence
2+ calls over 60 days
3+ personalized check-ins (email, LinkedIn, voicemail)
Trigger: any connect NOT tagged “do not contact”
Build a dashboard to monitor callbacks and recycled leads
Add a callback reminder category to your SEP filters
🔁 Let the rest of your org focus on first meetings. You protect the long game.
💬 Coaching Corner
Ask your reps:
“What’s your play when someone says ‘not now’?”
If the answer is “I move on,” you’ve got your pipeline problem right there.
The good thing is that Salesfinity automates all the nurturing and warm-up list-building process. If your team doesn’t already use a Parallel Dialer, reach out -http://salesfinity.ai/demo