131,259 calls, 38% “Not Interested”? Follow-Up Is Your Goldmine
Cold Calling Benchmarks Week of Mar 31–Apr 4, 2025
38% of conversations ended with “Not Interested”—but here’s the kicker: 15% said “Call me later.” If you’re not following up, you’re letting warm leads cool into cold cash. Timing is everything—and this week’s data proves it.
📞 The Call Report – Week of Mar 31–Apr 4, 2025
Your weekly digest of what’s working, what’s not, and what to do about it—straight from the dial trenches.
📊 Weekly Snapshot: Calls, Connects & Conversions
📈 Why It Matters:
Connects are rising, but "Not Interested" responses are still dominating at 37.67%.
Meanwhile, “Call back later” (15.03%) and “Send an email” (11.15%) signal timing—not rejection.
Top 3 teams alone drove 146 meetings—proof that persistence and follow-up cadence work.
🔍 Key Trend: Follow-Up = Fortune
💡 Disposition Breakdown
“Not Interested” doesn’t mean “never.” It means “not now.”
26.18% of all connects asked for more info or a callback.
If your CRM follow-up playbook isn’t automated, you’re playing short-handed.
🧪 Test This:
Create three-stage nurture sequences for “Send an email” and “Call back later” dispositions.
Use tags like “soft no”, “competitor” or “timing issue” to bubble these leads into follow-up power hours. (Note: use the Nurture AI feature to do this automatically if you already use Salesfinity)
🧠 Common Challenge: The Instant Close Mindset
Reps often feel like a call only "counts" if it sets a meeting. This mindset crushes long-term pipeline value.
🔁 Shift to This Psychology:
🗣️ Sample Script for “Call Back Later”
“Totally fair—timing is everything. I’ll make sure I catch you at a better time. Would mid-month work better, or should I check back in May?”
⚡ Quick Win: Go for the Callback, Not the Close
By the Numbers
Calls with 38–60 seconds duration are underperforming.
Meetings are typically booked between 240–360 seconds.
Shortest meeting-set call? 31 seconds. Longest? 1,194 seconds.
📏 Use the 3-2-1 Framework:
3 min = Get context
2 min = Personalize pain
1 min = Position next step
🏆 Top Performers: Meeting-Set Masters
📊 Top 3 Teams by Meetings Booked
(Names anonymized for privacy)
Team A – 62 meetings
Team B – 51 meetings
Team C – 33 meetings
These teams leaned heavily on multi-touch follow-up.
📌 Note: All 3 of these teams utilized Salesfinity’s SmartRotate feature to increase pick-up rates.
🗓️ Timing Tactics: Connect Rates by Day
📈 Tuesday dominates with 24.93% of connects.
📉 Thursday & Friday underperform—save admin/follow-ups for end of week.
🧮 Power vs Parallel Dial Performance
Power dial connect rate: 6.83%
Parallel dial (avg 3-line): 6.03%
Sweet spot: 3 parallel lines (42.29% of all connects came from 3-line dialers)
✅ Action Step: Build a “Soft No” Funnel
🛠️ In the next 7 days:
Tag every “Send email” or “Call later” response.
Build automated follow-up sequences for each category.
Add a callback power hour to your daily schedule.
Coach reps to ask: “Is there a better time this month for us to reconnect?”
📈 Success Indicators:
Callback conversion rate above 10%
Meeting rate on follow-ups outpacing cold connects
🧠 Final Word: Prospecting = Timing, Not Talent
Reps aren’t losing because they aren’t good. They’re losing because they aren’t looping back. In a world where most buyers say “not now,” the real winners are the ones who stay in the game.
“If you’re not following up, you’re leaving the money in their voicemail.”
Until next week,
Cold Call Benchmarks
Data in. Meetings out.